Wait, What’s SEO and SMO? April 26, 2010

These are two online methods of website optimization. They are SEO and SMO and they can make or break your website. SEO is Search Engine Optimization. It is an Internet marketing strategy; SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and related coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.

SMO is Social Media Optimization. It is the methodization of social media activity. It’s purpose is to attract unique visitors depending on what the website content is. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines. This is all quite complicated, but very effective. This all means that everything you search for via a search engine or social media site such as twitter, will direct you towards certain sites. If you notice when you do a search anywhere, it’s like all of sudden you seeing ads for it on Facebook.

What’s an SMPR? April 20, 2010

Well, if your like me, even as a student of Social Media, I didn’t know what an SMPR was, until the other day. SMPR stands for Social Media Press Release. This is obviously relatively new to the PR world, but very necessary given the rise in Social Media. For an extensive look on How to Write a Social Media Press Release.

There are also several wire services that can help you with traditional press releases and they integrate social media optimization (SMO) and search engine optimization (SEO) for maximum results. PR Newswire offers a variety of services when you become a member. Their services include but aren’t limited to: editorial assistance; ReleaseWatch reports with links to your release on up to 20 Web sites; Multimedia News Releases (MNR); 30-day online media monitoring when you become a yearly member for $195. Another wire service is PR Web. Pr Web offers four different packages that range from $80-$360 per news release. Although PR Web is a bit pricey, they offer Online News Release Writing Tips that you can download for free. You can write a successful SMPR with these tips but for the maximum results, especially if your new to SMPR, then I recommend that you pay for the service. At the very least you can see how it’s really done and can go on from there.