Yes there actually is a strategy for YouTube that goes way beyond tags. You must know how to publish and promote your video clips. Here is the advice my teacher gave me (just realized I never posted it). Hope it helps!!!
- Always create a customized channel for you clients/company
- Channel = the home page for an account. Customize background and color scheme. Match brand’s visual identify
- Create custom content for YouTube
- It is not good enough to simply add television-advertising spot for your client/company.
- Create custom content that matches the style and format of YouTube.
- Tag and categorize all of your clips
- Choose the category for your video clip carefully. Use carefully selected “Tags” = Keywords that describe a video.
- Promote your video with YouTube E-mail and bulletins
- Leverage bulletins to post short messages to your channel or on other users pages.
- Bulletins let you send updates to all of your subscribers directly from your channel.
- Use a bulletin to announce your latest video, reinforce its message or even ask for feedback.
- Video Responses: Don’t Ignore Social Currency of YouTube
- REMEMBER to utilize Key Social Media Goals Of:
- Building Goodwill
- Extending Focused Outreach
- Relationship Building
- Audience Engagement
- Join YouTube Groups
- Have Fun, Too – Think Entertaining Viewers
- Your customers/target audience is typically looking to be entertained when on YouTube. Have fun with the clips you post.
- Clips should be engaging enough that they encourage users to share the clip with others YouTube Subscribers
- Think of these subscribers the same way you would think of your followers on Twitter or your fans on Facebook.
- Nurture relationships with them.
- Best way to build subscribers is to publish quality video clips, encourage commenting on those clips, and subscribe to others, as well.
- Sharing clips on other social media platforms also works to help build goodwill, increase views and get more subscribers.
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