Vanesa's Blog

Student of Social Media & PR

Promoting Video Clips On YouTube November 18, 2010

Yes there actually is a strategy for YouTube that goes way beyond tags. You must know how to publish and promote your video clips. Here is the advice my teacher gave me (just realized I never posted it). Hope it helps!!!

  1. Always create a customized channel for you clients/company
    • Channel = the home page for an account. Customize background and color scheme.  Match brand’s visual identify
  2. Create custom content for YouTube
    • It is not good enough to simply add television-advertising spot for your client/company.
    • Create custom content that matches the style and format of YouTube.
  3. Tag and categorize all of your clips
    • Choose the category for your video clip carefully. Use carefully selected “Tags” = Keywords that describe a video.
  4. Promote your video with YouTube E-mail and bulletins
    • Leverage bulletins to post short messages to your channel or on other users pages.
    • Bulletins let you send updates to all of your subscribers directly from your channel.
    • Use a bulletin to announce your latest video, reinforce its message or even ask for feedback.
  5. Video Responses:  Don’t Ignore Social Currency of YouTube
  6. REMEMBER to utilize Key Social Media Goals Of:
    • Building Goodwill
    • Extending Focused Outreach
    • Relationship Building
    • Audience Engagement
  7. Join YouTube Groups
  8. Have Fun, Too – Think Entertaining Viewers
    • Your customers/target audience is typically looking to be entertained when on YouTube.  Have fun with the clips you post.
    • Clips should be engaging enough that they encourage users to share the clip with others YouTube Subscribers
  9. Think of these subscribers the same way you would think of your followers on Twitter or your fans on Facebook.

  • Nurture relationships with them.
  • Best way to build subscribers is to publish quality video clips, encourage commenting on those clips, and subscribe to others, as well.
  • Sharing clips on other social media platforms also works to help build goodwill, increase views and get more subscribers.



Wait, What’s SEO and SMO? April 26, 2010

Filed under: influence,marketing,optimization,SEO,SMO,Social Media,Uncategorized — Vanesa @ 9:52 PM

These are two online methods of website optimization. They are SEO and SMO and they can make or break your website. SEO is Search Engine Optimization. It is an Internet marketing strategy; SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and related coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.

SMO is Social Media Optimization. It is the methodization of social media activity. It’s purpose is to attract unique visitors depending on what the website content is. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines. This is all quite complicated, but very effective. This all means that everything you search for via a search engine or social media site such as twitter, will direct you towards certain sites. If you notice when you do a search anywhere, it’s like all of sudden you seeing ads for it on Facebook.