Vanesa's Blog

Student of Social Media & PR

Promoting Video Clips On YouTube November 18, 2010

Yes there actually is a strategy for YouTube that goes way beyond tags. You must know how to publish and promote your video clips. Here is the advice my teacher gave me (just realized I never posted it). Hope it helps!!!

  1. Always create a customized channel for you clients/company
    • Channel = the home page for an account. Customize background and color scheme.  Match brand’s visual identify
  2. Create custom content for YouTube
    • It is not good enough to simply add television-advertising spot for your client/company.
    • Create custom content that matches the style and format of YouTube.
  3. Tag and categorize all of your clips
    • Choose the category for your video clip carefully. Use carefully selected “Tags” = Keywords that describe a video.
  4. Promote your video with YouTube E-mail and bulletins
    • Leverage bulletins to post short messages to your channel or on other users pages.
    • Bulletins let you send updates to all of your subscribers directly from your channel.
    • Use a bulletin to announce your latest video, reinforce its message or even ask for feedback.
  5. Video Responses:  Don’t Ignore Social Currency of YouTube
  6. REMEMBER to utilize Key Social Media Goals Of:
    • Building Goodwill
    • Extending Focused Outreach
    • Relationship Building
    • Audience Engagement
  7. Join YouTube Groups
  8. Have Fun, Too – Think Entertaining Viewers
    • Your customers/target audience is typically looking to be entertained when on YouTube.  Have fun with the clips you post.
    • Clips should be engaging enough that they encourage users to share the clip with others YouTube Subscribers
  9. Think of these subscribers the same way you would think of your followers on Twitter or your fans on Facebook.

  • Nurture relationships with them.
  • Best way to build subscribers is to publish quality video clips, encourage commenting on those clips, and subscribe to others, as well.
  • Sharing clips on other social media platforms also works to help build goodwill, increase views and get more subscribers.

 

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