Vanesa's Blog

Student of Social Media & PR

Wait, What’s SEO and SMO? April 26, 2010

Filed under: influence,marketing,optimization,SEO,SMO,Social Media,Uncategorized — Vanesa @ 9:52 PM

These are two online methods of website optimization. They are SEO and SMO and they can make or break your website. SEO is Search Engine Optimization. It is an Internet marketing strategy; SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and related coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.

SMO is Social Media Optimization. It is the methodization of social media activity. It’s purpose is to attract unique visitors depending on what the website content is. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines. This is all quite complicated, but very effective. This all means that everything you search for via a search engine or social media site such as twitter, will direct you towards certain sites. If you notice when you do a search anywhere, it’s like all of sudden you seeing ads for it on Facebook.


What’s an SMPR? April 20, 2010

Well, if your like me, even as a student of Social Media, I didn’t know what an SMPR was, until the other day. SMPR stands for Social Media Press Release. This is obviously relatively new to the PR world, but very necessary given the rise in Social Media. For an extensive look on How to Write a Social Media Press Release.

There are also several wire services that can help you with traditional press releases and they integrate social media optimization (SMO) and search engine optimization (SEO) for maximum results. PR Newswire offers a variety of services when you become a member. Their services include but aren’t limited to: editorial assistance; ReleaseWatch reports with links to your release on up to 20 Web sites; Multimedia News Releases (MNR); 30-day online media monitoring when you become a yearly member for $195. Another wire service is PR Web. Pr Web offers four different packages that range from $80-$360 per news release. Although PR Web is a bit pricey, they offer Online News Release Writing Tips that you can download for free. You can write a successful SMPR with these tips but for the maximum results, especially if your new to SMPR, then I recommend that you pay for the service. At the very least you can see how it’s really done and can go on from there.


What the Trend? April 6, 2010

Filed under: influence,Social Media,Trending,twitter,Uncategorized — Vanesa @ 10:06 AM

What’s trending? Why is that treading? What The Trend has the answers to these questions. What the Trend gives a continuously updated list of trending topics from Twitter. It allows anyone to explain why this topic is trending and why it is important to people. You can see What The Trend definitions on and in many other places across the web because their descriptions are syndicated to a broad range of websites and applications.

What I like about What the Trend is the simplicity and the fact that everyone and anyone can participate. You can even see what has been trending for the past 30 days. The week in review gives you information on what the trending topics were for the week. It also includes predictions for what is expected to trend for the upcoming week.

Current Trend Chart


Influence via Twitter April 5, 2010

Filed under: influence,Social Media,twInfluence,twitter,Uncategorized,WeFollow — Vanesa @ 11:09 PM

Most people question how do you find people on twitter? How can they find me? Well, there are a few ways to go about this dilema. WeFollow is a user-generated twitter directory founded by Kevin Rose in early 2009. Kevin Rose is the founder of Digg. WeFollow is very simple to use. Anyone can tweet to @wefollow with hashtags that represent what categories or interest they would like to be listed under. WeFollow takes the @replies and then organizes users based on those hashtags. For example hashtags I have put myself under are #socialmedia #student #publicrelations. WeFollow only allows for five hashtags per person, which eliminates clutter.


twInfluence  self-describes itself  “as a simple tool using the Twitter API to measure the combined influence of twitterers and their followers, with a few social network statistics…” twInfluence explains that there is an actual difference between having a follower who is a bot or someone who is inactive, and having a follower that is followed by real, active individuals, even if its only 10 followers. There are two different rankings, which are calculated by twInfluence. The first one is “Overall Rank” which is in relation to all analyzed twitterers to date. The second, “Grade Rank,” assigns a value and a category that takes into account other twitterers with have approximately the same number of followers. twInfluence if very easy to use and quite informative.