Vanesa's Blog

Student of Social Media & PR

What’s an SMPR? April 20, 2010

Well, if your like me, even as a student of Social Media, I didn’t know what an SMPR was, until the other day. SMPR stands for Social Media Press Release. This is obviously relatively new to the PR world, but very necessary given the rise in Social Media. For an extensive look on How to Write a Social Media Press Release.

There are also several wire services that can help you with traditional press releases and they integrate social media optimization (SMO) and search engine optimization (SEO) for maximum results. PR Newswire offers a variety of services when you become a member. Their services include but aren’t limited to: editorial assistance; ReleaseWatch reports with links to your release on up to 20 Web sites; Multimedia News Releases (MNR); 30-day online media monitoring when you become a yearly member for $195. Another wire service is PR Web. Pr Web offers four different packages that range from $80-$360 per news release. Although PR Web is a bit pricey, they offer Online News Release Writing Tips that you can download for free. You can write a successful SMPR with these tips but for the maximum results, especially if your new to SMPR, then I recommend that you pay for the service. At the very least you can see how it’s really done and can go on from there.


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