Vanesa's Blog

Student of Social Media & PR

A million hits on YouTube May 3, 2010

Not true for me, but there is a way. People that participate in video sharing wanna know what they can do to get more video views. The answer is TAGS. Tags are keywords that describe a video. Tags are the most important part of getting people to watch your video.

1.You have to tag and categorize all your video clips.

2.Choose the category for your video clip carefully. Start by looking at how popular video clips in your category have been tagged and consider using some of the same tags.  They probably worked for the popular clips and they’ll work for you, too.

Example of Keywords : a surfing video might be tagged with “surfing,” “water,” and “waves.”  Users who enjoy watching surfing videos can then search for any of those terms and the video associated with these tags will show up in their search results.

Here’s some friendly and very funny advice. How to get more Video views – Featuring Megan Fox (AdoptaFeature Tags)

 

YOUtube: Broadcast YOURself May 2, 2010

YouTube, we all use it. It has turned into the best source for just about everything. For those of you who have never heard of YouTube, it’s a video sharing website. How To Make a Video for YouTube : What Is YouTube? YouTube was founded in 2005 by three former PayPal employees. Three months after the site launched it had reached 4.2 million views. In 2006, Google purchased YouTube for $1.65 billion. So if you have a google account you now can use the same info to sign in to YouTube. Which will instantly create your YouTube account.

Just about any and everyone can share, upload, or view videos on YouTube. You can literally type in just about anything and I bet there’s a video on YouTube for it. For example : I typed in “green man in a suit” this is what came up My Greenman Suit Dance. And that’s the beauty of YouTube.

 

Wait, What’s SEO and SMO? April 26, 2010

Filed under: influence,marketing,optimization,SEO,SMO,Social Media,Uncategorized — Vanesa @ 9:52 PM

These are two online methods of website optimization. They are SEO and SMO and they can make or break your website. SEO is Search Engine Optimization. It is an Internet marketing strategy; SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and related coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines.

SMO is Social Media Optimization. It is the methodization of social media activity. It’s purpose is to attract unique visitors depending on what the website content is. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines. This is all quite complicated, but very effective. This all means that everything you search for via a search engine or social media site such as twitter, will direct you towards certain sites. If you notice when you do a search anywhere, it’s like all of sudden you seeing ads for it on Facebook.

 

What’s an SMPR? April 20, 2010

Well, if your like me, even as a student of Social Media, I didn’t know what an SMPR was, until the other day. SMPR stands for Social Media Press Release. This is obviously relatively new to the PR world, but very necessary given the rise in Social Media. For an extensive look on How to Write a Social Media Press Release.

There are also several wire services that can help you with traditional press releases and they integrate social media optimization (SMO) and search engine optimization (SEO) for maximum results. PR Newswire offers a variety of services when you become a member. Their services include but aren’t limited to: editorial assistance; ReleaseWatch reports with links to your release on up to 20 Web sites; Multimedia News Releases (MNR); 30-day online media monitoring when you become a yearly member for $195. Another wire service is PR Web. Pr Web offers four different packages that range from $80-$360 per news release. Although PR Web is a bit pricey, they offer Online News Release Writing Tips that you can download for free. You can write a successful SMPR with these tips but for the maximum results, especially if your new to SMPR, then I recommend that you pay for the service. At the very least you can see how it’s really done and can go on from there.

 

What the Trend? April 6, 2010

Filed under: influence,Social Media,Trending,twitter,Uncategorized — Vanesa @ 10:06 AM

What’s trending? Why is that treading? What The Trend has the answers to these questions. What the Trend gives a continuously updated list of trending topics from Twitter. It allows anyone to explain why this topic is trending and why it is important to people. You can see What The Trend definitions on Twitter.com and in many other places across the web because their descriptions are syndicated to a broad range of websites and applications.

What I like about What the Trend is the simplicity and the fact that everyone and anyone can participate. You can even see what has been trending for the past 30 days. The week in review gives you information on what the trending topics were for the week. It also includes predictions for what is expected to trend for the upcoming week.

Current Trend Chart

 

Influence via Twitter April 5, 2010

Filed under: influence,Social Media,twInfluence,twitter,Uncategorized,WeFollow — Vanesa @ 11:09 PM

Most people question how do you find people on twitter? How can they find me? Well, there are a few ways to go about this dilema. WeFollow is a user-generated twitter directory founded by Kevin Rose in early 2009. Kevin Rose is the founder of Digg. WeFollow is very simple to use. Anyone can tweet to @wefollow with hashtags that represent what categories or interest they would like to be listed under. WeFollow takes the @replies and then organizes users based on those hashtags. For example hashtags I have put myself under are #socialmedia #student #publicrelations. WeFollow only allows for five hashtags per person, which eliminates clutter.

WeFollow

twInfluence  self-describes itself  “as a simple tool using the Twitter API to measure the combined influence of twitterers and their followers, with a few social network statistics…” twInfluence explains that there is an actual difference between having a follower who is a bot or someone who is inactive, and having a follower that is followed by real, active individuals, even if its only 10 followers. There are two different rankings, which are calculated by twInfluence. The first one is “Overall Rank” which is in relation to all analyzed twitterers to date. The second, “Grade Rank,” assigns a value and a category that takes into account other twitterers with have approximately the same number of followers. twInfluence if very easy to use and quite informative.

twINFLUENCE

 

Facebook March 25, 2010

Filed under: Social Media,Uncategorized — Vanesa @ 9:02 AM

Everyone, it seems, is on Facebook. People are connecting with friends, classmates, and family that they havent seen in years or a few days. Facebook was founded by a college student named Mark Zuckerberg in 2004, when him and his friends were trying to find a way to hook up with girls. When Facebook first started it was for primarily for college students, now it has exploded into the most popular social networking site in the world. Facebook is now a huge part of marketing. Most businesses advertise and promote via Facebook.

Facebook Tips: A Facebook Guide

I personally am not a huge fan of Facebook. I really began using Facebook because of school and my major. I just don’t get Facebook. I only really go on there because of friends, classmates, and family. I must admit that it has connected me with people that I haven’t seen or heard from in years. I don’t fan celebrities or businesses on Facebook because I’m from the old school of Facebook and have reserved that site for friends, family, and classmates. Facebook seems to intrigue people like no other social networking sites. It pulled off what Myspace was trying to do. But all in all I still use Facebook like I use Myspace, to look at others pictures. Yeah it’s called nosey!