Vanesa's Blog

Student of Social Media & PR

Promoting Video Clips On YouTube November 18, 2010

Yes there actually is a strategy for YouTube that goes way beyond tags. You must know how to publish and promote your video clips. Here is the advice my teacher gave me (just realized I never posted it). Hope it helps!!!

  1. Always create a customized channel for you clients/company
    • Channel = the home page for an account. Customize background and color scheme.  Match brand’s visual identify
  2. Create custom content for YouTube
    • It is not good enough to simply add television-advertising spot for your client/company.
    • Create custom content that matches the style and format of YouTube.
  3. Tag and categorize all of your clips
    • Choose the category for your video clip carefully. Use carefully selected “Tags” = Keywords that describe a video.
  4. Promote your video with YouTube E-mail and bulletins
    • Leverage bulletins to post short messages to your channel or on other users pages.
    • Bulletins let you send updates to all of your subscribers directly from your channel.
    • Use a bulletin to announce your latest video, reinforce its message or even ask for feedback.
  5. Video Responses:  Don’t Ignore Social Currency of YouTube
  6. REMEMBER to utilize Key Social Media Goals Of:
    • Building Goodwill
    • Extending Focused Outreach
    • Relationship Building
    • Audience Engagement
  7. Join YouTube Groups
  8. Have Fun, Too – Think Entertaining Viewers
    • Your customers/target audience is typically looking to be entertained when on YouTube.  Have fun with the clips you post.
    • Clips should be engaging enough that they encourage users to share the clip with others YouTube Subscribers
  9. Think of these subscribers the same way you would think of your followers on Twitter or your fans on Facebook.

  • Nurture relationships with them.
  • Best way to build subscribers is to publish quality video clips, encourage commenting on those clips, and subscribe to others, as well.
  • Sharing clips on other social media platforms also works to help build goodwill, increase views and get more subscribers.

 

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Vlog/Vloggers May 16, 2010

Vlogging is a new trend in the social media world, and its taking off. “A vlog is a video log – a video record, or journal, or progress report.” The term vlog stems from it’s origins from the term blog. For a further and more in depth define click here:  What is a Vlog?

Vlogging is transforming the way some companies are doing business, especially in house business. They are being used for executive speeches, memos, and presentations.

If you choose to make your own vlog make sure that your speech is clear and concise. Depending on what your vlog is about, you should be mindful of your background and background noise. Also, remember to make it entertaining. No one, including myself, wants to watch a boring vlog or any type of video.

Here are some more tips on how to create a Vlog: “How to make your 1st Vlog.”

 

A million hits on YouTube May 3, 2010

Not true for me, but there is a way. People that participate in video sharing wanna know what they can do to get more video views. The answer is TAGS. Tags are keywords that describe a video. Tags are the most important part of getting people to watch your video.

1.You have to tag and categorize all your video clips.

2.Choose the category for your video clip carefully. Start by looking at how popular video clips in your category have been tagged and consider using some of the same tags.  They probably worked for the popular clips and they’ll work for you, too.

Example of Keywords : a surfing video might be tagged with “surfing,” “water,” and “waves.”  Users who enjoy watching surfing videos can then search for any of those terms and the video associated with these tags will show up in their search results.

Here’s some friendly and very funny advice. How to get more Video views – Featuring Megan Fox (AdoptaFeature Tags)

 

YOUtube: Broadcast YOURself May 2, 2010

YouTube, we all use it. It has turned into the best source for just about everything. For those of you who have never heard of YouTube, it’s a video sharing website. How To Make a Video for YouTube : What Is YouTube? YouTube was founded in 2005 by three former PayPal employees. Three months after the site launched it had reached 4.2 million views. In 2006, Google purchased YouTube for $1.65 billion. So if you have a google account you now can use the same info to sign in to YouTube. Which will instantly create your YouTube account.

Just about any and everyone can share, upload, or view videos on YouTube. You can literally type in just about anything and I bet there’s a video on YouTube for it. For example : I typed in “green man in a suit” this is what came up My Greenman Suit Dance. And that’s the beauty of YouTube.