Vanesa's Blog

Student of Social Media & PR

Promoting Video Clips On YouTube November 18, 2010

Yes there actually is a strategy for YouTube that goes way beyond tags. You must know how to publish and promote your video clips. Here is the advice my teacher gave me (just realized I never posted it). Hope it helps!!!

  1. Always create a customized channel for you clients/company
    • Channel = the home page for an account. Customize background and color scheme.  Match brand’s visual identify
  2. Create custom content for YouTube
    • It is not good enough to simply add television-advertising spot for your client/company.
    • Create custom content that matches the style and format of YouTube.
  3. Tag and categorize all of your clips
    • Choose the category for your video clip carefully. Use carefully selected “Tags” = Keywords that describe a video.
  4. Promote your video with YouTube E-mail and bulletins
    • Leverage bulletins to post short messages to your channel or on other users pages.
    • Bulletins let you send updates to all of your subscribers directly from your channel.
    • Use a bulletin to announce your latest video, reinforce its message or even ask for feedback.
  5. Video Responses:  Don’t Ignore Social Currency of YouTube
  6. REMEMBER to utilize Key Social Media Goals Of:
    • Building Goodwill
    • Extending Focused Outreach
    • Relationship Building
    • Audience Engagement
  7. Join YouTube Groups
  8. Have Fun, Too – Think Entertaining Viewers
    • Your customers/target audience is typically looking to be entertained when on YouTube.  Have fun with the clips you post.
    • Clips should be engaging enough that they encourage users to share the clip with others YouTube Subscribers
  9. Think of these subscribers the same way you would think of your followers on Twitter or your fans on Facebook.

  • Nurture relationships with them.
  • Best way to build subscribers is to publish quality video clips, encourage commenting on those clips, and subscribe to others, as well.
  • Sharing clips on other social media platforms also works to help build goodwill, increase views and get more subscribers.

 

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Vlog/Vloggers May 16, 2010

Vlogging is a new trend in the social media world, and its taking off. “A vlog is a video log – a video record, or journal, or progress report.” The term vlog stems from it’s origins from the term blog. For a further and more in depth define click here:  What is a Vlog?

Vlogging is transforming the way some companies are doing business, especially in house business. They are being used for executive speeches, memos, and presentations.

If you choose to make your own vlog make sure that your speech is clear and concise. Depending on what your vlog is about, you should be mindful of your background and background noise. Also, remember to make it entertaining. No one, including myself, wants to watch a boring vlog or any type of video.

Here are some more tips on how to create a Vlog: “How to make your 1st Vlog.”

 

What the Trend? April 6, 2010

Filed under: influence,Social Media,Trending,twitter,Uncategorized — Vanesa @ 10:06 AM

What’s trending? Why is that treading? What The Trend has the answers to these questions. What the Trend gives a continuously updated list of trending topics from Twitter. It allows anyone to explain why this topic is trending and why it is important to people. You can see What The Trend definitions on Twitter.com and in many other places across the web because their descriptions are syndicated to a broad range of websites and applications.

What I like about What the Trend is the simplicity and the fact that everyone and anyone can participate. You can even see what has been trending for the past 30 days. The week in review gives you information on what the trending topics were for the week. It also includes predictions for what is expected to trend for the upcoming week.

Current Trend Chart